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Get the financial and leadership clarity you need

to grow your startup to $10M ARR and beyond.

Pick the path that fits your next big move

ONE-TIME

1:1 Finance Power Hour 

A focused 60-minute session for founders who need real-time help with their toughest challenge.

Pricing

$500

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Bring one challenge: messy financial model, KPI confusion, investor deck, pricing change, cost cut, or urgent board fire drill

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Send your context ahead: I prep, we solve it live

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Walk away with: a clear step-by-step plan + session recording

ONGOING

Strategic Advisory & Coaching

Monthly finance strategy + founder coaching for sharper decisions and expert feedback.

Pricing

Starting at $3,000/month

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Two focused 60-minute calls per month (plus async support as needed)

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Guidance on defining OKRs / KPIs so they align with strategy

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Focused financial visibility and strategic guidance

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Strategy sounding board for pivots, growth moves, and tough calls

Founder First

Fractional CFO Packages

Full-stack financial leadership to keep your business investor‑ready at every stage. One-Time Audit & Benchmarking

One-Time 

Audit & Benchmarking

Pricing

Starting at $5,000
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Deep-dive into your financials, model, and workflows

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Industry Benchmarks against best-in-class SaaS standards

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Actionable playbook so you know exactly where you stand  and how to close the gap

Ongoing 

CFO Partnership

Pricing

Starting at $5,000/month

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Monthly financial reviews & cash flow management

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Forecasting + budgets vs. actuals

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Investor-ready reporting & custom metrics

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Strategic planning support (OKRs / EOS)

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Hands-on leadership support for founders & finance team

* Engagement typically ranges from 8–20 hours per month. Final pricing depends on stage & complexity.

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Recent Founder Wins

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$500K new ARR unlocked

Pricing strategy overhaul (B2B, $2M ARR)

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+340% margin boost

Cost structure optimization (SaaS, $5M ARR)

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$225K/year cash saved

Uncovered hidden spend misallocations (SaaS, $10M ARR)

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What Founders Say

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Jim Jensen

Co-founder, CoverageBook

“After 7 years of running a B2B SaaS business, we found ourselves at a crossroads with our finance team and processes. We turned to Mariya for a financial review and we couldn’t have been more impressed. Both the process and the final report far exceeded our expectations. We were blown away by Mariya’s knowledge and professionalism.

The report didn’t just highlight where we were going wrong, but it gave us a clear roadmap to financial ‘nirvana,’ including the steps to take and the type of support we might need along the way.

We would highly recommend this service to any founder considering it. Thank you, Mariya, and the FounderFirst team.”

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Jeremy Steinbring

Founder, RevOnyx

“I’ve been working with Mariya for only a short period of time and yet the impact to my business she’s made will be felt for years.

As a consultant myself, I know results are a mixed bag while trying to find ‘value:’ unfulfilled promises, get-results-fast marketing, wondering why you spent the money after the fact. This has changed my perception on how I can leverage experts like her in my business to get the support I need.

Founders… if you are early stage and don’t have a partner to help you organize your financials, reach out to Mariya. It’s bigger than spreadsheets and dollar signs ~ you won’t regret it.”

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Leila SaaS

Founder, Catalyst Lane

“Mariya was invaluable in transforming my business approach. She helped me refine my ideal customer profile, which gave me the confidence to sell my services with clarity and conviction. She’s smart, business-savvy, and works fast without overwhelming you. If you’re looking for someone who will help you cut through the confusion and get real results fast, I highly recommend working with Mariya.”

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A.J. Tan

CEO, Nova

“Mariya brought structure and clarity to our financial operations…streamlining reporting processes and ensuring accurate, on-time data delivery every month. Her ability to simplify complex financial models and make them actionable has given us the clarity we need to make confident decisions.”

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Beri Meric

CEO & Founder, IVY

“Mariya played a pivotal role in helping IVY navigate our toughest growth challenges. I recommend Mariya and her team to any founder determined to rapidly scale their startup while maintaining unwavering strategic focus and shattering operational and financial bottlenecks.”

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Jake Anderson

CEO, Connected Portfolio Company

“Mariya’s team completely refreshed our financial model and implemented KPI tools for real-time visibility. We now have confidence in our numbers and no longer rely on guesswork in our financial planning.”

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Alexandra Chabaneix

Founder, Globally Inspired Ventures

“Mariya is not only exceptionally talented and thoughtful in her approach to sustainable growth, she is an absolute joy to work with.”

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Reggie Sorrell

Founder & CEO, OpenStreet

“The clarity and accuracy of the monthly reports we now receive have been transformative, enabling us to make well-informed decisions about pricing, operations and strategy…. It’s a level of service we couldn’t replicate internally.”

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Stacy Tay

Head of Strategy, Aspire

“Mariya showed us where money was being wasted and where we could actually make more. One pricing insight completely changed how we approached our pipeline and it paid off within the quarter. She points to the exact levers that drive revenue. That’s the kind of support every founder wishes they had sooner.”

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Not sure which is best for you?

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Professional headshot of Mariya Valeva, experienced CFO and advisor for startups and small businesses

Credentials

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Trusted by founders backed by

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