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Trusted by builders at
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About Me
Hi, I’m Mariya.
Startup CFO, advisor, and the person founders call when the numbers stop matching the story.
If you want numbers that open doors, growth plans that make sense, and a business story your whole team (and yes, even your mom) understands, we’ll get along great.
You should feel proud of the business you’re building, not just relieved it survived another quarter.
Three ways I can help you level up
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1
Get my newsletter, Tiny Margins
Actionable insights every Thursday for founders who want clear numbers, smart growth, and confident decisions.
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2
Work With Me 1:1
Book a one-off strategy session or set up ongoing fractional CFO or advisory support. I’ll help you clean up your numbers and own your financial story, so your business is ready to raise, grow, or sell.
Services
Three ways I can help you hit your next milestone
1
Get Tiny Margins Newsletter
Tactical insights for founders who want to master their numbers, accelerate growth, and prep for the exit they deserve.
Join 1,000+ founders who read it weekly
2
Work With Me 1:1
Strategic finance and coaching for founder-led SaaS scaling past $2M ARR.
Take control of your financial narrative.
Whether you need a focused strategy session or ongoing partnership, I’ll help you clean up your numbers, put plans into action, and own the story you share with investors, buyers, and your team.
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3
Put your brand in front of 22,000+ SaaS founders every week
Sponsor my Tiny Margins newsletter or collaborate on targeted LinkedIn campaigns to reach decision-makers ready to convert.
What Founders Say
“Mariya played a pivotal role in helping IVY navigate our toughest growth challenges.”
Beri Meric
CEO & Founder, IVY
“One pricing insight completely changed how we approached our pipeline and it paid off within the quarter.”
Stacy Tay
Head of Strategy, Aspire
“I’ve been working with Mariya for only a short period of time and yet the impact she’s made will be felt for years… it’s bigger than spreadsheets and dollar signs ~ you won’t regret it.”
Jeremy Steinbring
Founder, RevOnyx
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What Founders Say
“Mariya played a pivotal role in helping IVY navigate our toughest growth challenges.”
Beri Meric
CEO & Founder, IVY
“One pricing insight completely changed how we approached our pipeline and it paid off within the quarter.”
Stacy Tay
Head of Strategy, Aspire
“I’ve been working with Mariya for only a short period of time and yet the impact she’s made will be felt for years… it’s bigger than spreadsheets and dollar signs ~ you won’t regret it.”
Jeremy Steinbring
Founder, RevOnyx
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Why Founders Bank on Me
20x revenue growth playbook
From $500k to $11M ARR — I’ve done it twice, building financial systems that support ambitious growth goals.
$70M+ reasons to trust me
I’m actively managing the financial health of companies with over $70M+ in combined ARR.
Deep industry experience
I collaborate with founder communities at TechStars, Harvard Innovation Labs, 500 Global, and Y Combinator.
